Privacy Policy

 **Privacy Policy for DesiGuide**

**Effective Date:** [01/05/25]

**1. Introduction**

Welcome to DesiGuide! Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our application for vendor advertising and listing services. By accessing or using DesiGuide, you agree to the collection and use of information in accordance with this policy.

**2. Information We Collect**

We may collect and process the following types of personal information about you:

- **Personal Identification Information:** Name, email address, phone number, and location data.
- **Vendor Information:** Business name, business address, contact details, and other relevant information about your products or services.
- **Listing Information:** Details regarding the listings you post, including descriptions, images, pricing, and categories.
- **Account Information:** registration details to create and manage your account.
- **Payment Information:** Credit card details and billing information for subscription plans (processed securely through third-party payment processors).
- **Usage Data:** Information about how you use our application, including the performance of your listings and advertisements, clicks, engagement metrics, and other analytics data.
- **Cookies and Tracking Technologies:** We may use cookies and similar technologies to collect information about your interactions with our application and advertisements.

**3. How We Use Your Information**

We may use your personal information for the following purposes:

- **To Provide Services:** To create and manage vendor accounts, allow you to post listings, display advertisements, and facilitate interactions between vendors and users.
- **To Process Payments:** To manage and process subscription fees and payments securely.
- **To Improve Our App:** To analyze usage patterns and improve the functionality and effectiveness of our advertising and listing services.
- **To Communicate with Users:** To send updates, notifications, and marketing communications related to advertising opportunities, account management, and listing performance.
- **Legal Compliance:** To comply with applicable laws, regulations, or legal requests.

**4. Legal Basis for Processing Personal Data**

Under the UK General Data Protection Regulation (UK GDPR), we rely on the following legal bases for processing your personal information:

- **Consent:** Where you have given us explicit consent to process your data for specific purposes.
- **Contractual Necessity:** Where processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract.
- **Legal Obligation:** Where we need to comply with a legal or regulatory obligation.
- **Legitimate Interests:** Where processing is necessary for our legitimate interests in providing effective advertising and listing services, provided that your interests and fundamental rights do not override those interests.

**5. Subscription Plans and Payment Processing**

DesiGuide offers various subscription plans for advertising and listing services:

- **5.1 Subscription Plans:** Details of the plans, including pricing and features, are available within the Application. By subscribing to a plan, you agree to pay the applicable fees as specified during the subscription process.
- **5.2 Billing:** Subscription fees will be billed in advance on a recurring basis according to the selected plan. You authorize us to charge your payment method for the total amount of the subscription fees.
- **5.3 Cancellation:** You may cancel your subscription at any time before the next billing cycle. Cancellations will take effect at the end of the current billing period.
- **5.4 Refunds:** All subscription fees are non-refundable, except as required by law. If you cancel your subscription, you will continue to have access to the subscription services until the end of the current billing period.

**6. International Data Transfers**

We may transfer your personal information outside the UK and European Economic Area (EEA) to countries that may not provide the same level of data protection. In such cases, we will ensure that appropriate safeguards are in place, such as standard contractual clauses, to protect your data in accordance with applicable data protection laws.

**7. Data Security**

We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect it from unauthorized access, loss, misuse, or alteration. However, no method of transmission over the Internet or method of electronic storage is 100% secure. We strive to use commercially acceptable means to protect your personal information but cannot guarantee its absolute security.

**8. Data Retention**

We will retain your personal information only for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. When your personal information is no longer needed, we will securely delete or anonymize it.

**9. Your Rights**

Under the UK GDPR, you have the following rights regarding your personal data:

- **Right to Access:** You can request a copy of the personal data we hold about you.
- **Right to Rectification:** You can request that we correct any inaccuracies in your personal data.
- **Right to Erasure:** You can request the deletion of your personal data under certain circumstances.
- **Right to Restrict Processing:** You can request that we restrict the processing of your personal data.
- **Right to Data Portability:** You can request to receive your personal data in a structured, commonly used, and machine-readable format.
- **Right to Object:** You can object to the processing of your personal data under certain circumstances.
- **Right to Withdraw Consent:** If we are processing your personal data based on your consent, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the contact details provided below.

**10. Cookies and Tracking Technologies**

We use cookies and similar tracking technologies to monitor activity on our application and store certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our application effectively.

**11. Changes to This Privacy Policy**

We may update our Privacy Policy from time to time. Any changes will be posted on this page, and we will notify you by email or through a notice in our application. Please review this policy periodically for any changes.

**12. Contact Us**

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

- **Email:** [desiguideuk@outlook.com]